Caroline Peters Coaching
Website design for a life-coaching business
Project type: Web + Brand Design (Client)
Duration: 2 months (Solo)
Role: UX/UI Designer
Caroline Peters Coaching is a small but impactful life coaching practice based in London. When Caroline approached me to revamp her website and branding, her vision was clear: to create a space that reflects her warm, empathetic approach to life coaching while showcasing her ability to help clients overcome obstacles and achieve personal transformation.
Caroline’s coaching is rooted in the belief that everyone has the power to grow, but sometimes they need a guide to unlock their potential. Her practice focuses on helping clients navigate transitions, build confidence, and live with intention. With a background in customer success and years of coaching experience, Caroline’s expertise lies in creating a safe, non-judgmental space for self-discovery and growth.
The life coaching industry often leans into overly clinical or generic aesthetics, which can feel distant and unapproachable. Our goal was to break away from that mold, designing a brand that felt human, approachable, and deeply inspiring—just like Caroline herself.
Whimsical, human visual design.
A Website Designed for Connection
Caroline’s branding is centered around themes of growth, clarity, and connection. We chose a calming color palette of soft greens, warm neutrals, and touches of playful red to evoke feelings of grounding and optimism. The logo—a clean, modern interpretation of her initials—was designed to be timeless and reflective of the personal, bespoke nature of her work.